I'm looking very forward to seeing Nicholas Winding Refn's first American picture, Drive, with Ryan Gosling.
My enthusiasm has swollen even further after watching the trailer, and noticing a key musical piece from Riz Ortolani's score for Goodbye Uncle Tom -- the 'Oh My Love' instrumental -- in the trailer. That's an inspired decision, and bodes well for the sensibility behind the film's marketing.
The distributor is Film District, and good on 'em for going with an unconventional trailer that doesn't look or feel like the usual generic garbage that most studio trailers have become.
Refn previously made the stunning Pusher Trilogy, Bronson, Fear X, and Bleeder.
This poster art is less than compelling, and I hope it's not going to be used widely. Graphically, it's too cluttered and indefinite. It might please revheads, but it doesn't leave the viewer with an impression of anything. On top of that, it will not shrink down successfully. It will simply become nondescript.
Please lose this poster, Film District, because I want Drive to succeed.
The excellent trailer is here:
| http://www.imdb.com/video/imdb/vi2772212761/ |
